© 2017 by Art of Transfoaming





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Wichita | KS | ICT

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Why the name “Art of Transfoaming”?

January 19, 2017

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Why the name “Art of Transfoaming”?

January 19, 2017

“Alchemy is a kind of philosophy: a kind of thinking that leads to a way of understanding.”

-Marcel Duchamp


“Art of Transfoaming” was chosen due to an interest in philosophical/ psychological alchemy. It is inspired by the phrase “the art of transformation”. Which, at least in the more esoteric form, sums up what alchemy truly is.




Many are aware of the exoteric version- that is, the attempt to turn metals into gold. However, there is much more to it. Particularly, after Carl Jung interpreted much of the symbolism, and the literature.



“It all depends on how we look at things, and not how they are in themselves.”

- Carl Jung



Transformation is a natural process; nothing is exempt from it. Alchemists study nature, and how one thing can turn into something else, an evolution, if you like.




Common examples are- how the caterpillar turns into the butterfly, how the seed becomes a tree, or how winter becomes spring, and other countless forms.


More complex is the transformation of the psyche. Which may manifest as one who has hit “rock bottom”, but then rises, and overcomes challenges. 


Our soaps “Nigredo”, “Albedo” and “Rubedo” are inspired by the natural processes of Alchemy.


Some of you have already experienced these stages, and some of you are now. These stages will be described in more detail in the blogs about each soap. As one who is passionate about understanding the mind, studying the psychological stages has been most intriguing.


The soap-making process itself is a transformation- of oils, liquid, and lye into soap; indeed, it is a unique process. How it symbolizes transformation will also be discussed..


Learning about this fascinating body of knowledge has inspired me in ways that I often find difficult to describe. Nevertheless, I am grateful and excited to share it with all of you.


Thank you kindly for reading,



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